Most companies offer an implicit guarantee of their products, while others say “our products and services are guaranteed”; but these promises do not mean much by themselves. If you want your guarantee to make a difference, make it specific and credible.

For example:

• If we don’t arrive within the time frame we promised, there will be no charge
• You may return any item within 60 days of purchase

Since your competitors may not offer such an explicit guarantee, it could be one of your key differentiators.

This is one of the many tips you will find in our book "57 Ways to Grow Your Business" written by David Porter, Steve Bird & Keith Lidgate of Viewpoint Business Services. If you would like a complimentary copy of this book please contact David Porter by email at [email protected]