{"id":889,"date":"2014-03-25T00:00:00","date_gmt":"2014-03-25T00:00:00","guid":{"rendered":"https:\/\/www.viewpointaccountants.co.uk\/blog\/the-e-myth-by-michael-gerber\/"},"modified":"2016-02-05T15:57:35","modified_gmt":"2016-02-05T15:57:35","slug":"the-e-myth-by-michael-gerber","status":"publish","type":"post","link":"https:\/\/www.viewpointaccountants.co.uk\/blog\/the-e-myth-by-michael-gerber\/","title":{"rendered":"The E Myth by Michael Gerber"},"content":{"rendered":"<p>You have probably heard of the expression &quot;<strong>Working ON your business rather than working IN it<\/strong>&quot;, but have you ever wondered where this came from?<\/p>\n<p>It was originally coined in the book <strong>The EMyth by Michael Gerber<\/strong>.<\/p>\n<p>If you haven&#39;t read this book yet and you are the owner-manager of a small business then I can&#39;t recommend it highly enough. Written in an &quot;easy to read&quot; style the book takes you through the steps in the life of a business &#8211; from entrepreneurial infancy through early growth to maturity. I&#39;d be suprirsed if you don&#39;t get multiple ideas about changes you need to make to your business as a result of reading this book.<\/p>\n<p>In fact I&#39;m so convinced that the book will benefit you that I&#39;d be delighted to send you a free copy. Just email me to <u><a href=\"mailto:david.porter@viewpointbusiness.co.uk\">david.porter@viewpointbusiness.co.uk <\/a><\/u>and I&#39;ll put a copy in the post to you by return. By the way, the original book has been updated and it is now called <strong>The EMyth Revisited<\/strong>.<\/p>\n<p>If you&#39;ve read the book in the past then it is always worth a re-read and, if you can&#39;t lay your hands on a copy just email me and I&#39;ll send you one as well.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have probably heard of the expression &quot;Working ON your business rather than working IN it&quot;, but have you ever wondered where this came from? It was originally coined in the book The EMyth by Michael Gerber. If you haven&#39;t read this book yet and you are the owner-manager of a small business then I [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The E Myth by Michael Gerber - Viewpoint Accountants<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.viewpointaccountants.co.uk\/blog\/the-e-myth-by-michael-gerber\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The E Myth by Michael Gerber - Viewpoint Accountants\" \/>\n<meta property=\"og:description\" content=\"You have probably heard of the expression &quot;Working ON your business rather than working IN it&quot;, but have you ever wondered where this came from? 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