Dealing day to day with branding new businesses it was beginning to seem like all the best web addresses for many businesses had been taken, it was becoming more and more difficult to find that perfect domain for your business.

More than 1,300 new generic Top-Level domains (gTLDs) have begun to be released already which will hopefully see a change in choosing domain names for business and may cause the biggest shake-up the Internet has ever known.

But what are these designed to do and should you be investing in them?

gTLDs give you so many more options to choose from, enabling you to easily find a domain that suits your business and sector perfectly while describing exactly what it is you do.

.london, .tech, .food, .florist and .music are typical examples of this. They're all up for grabs, offering your brand the fantastic opportunity to get a new short and memorable domain with a distinctive extension that works for you.

Whether you’re looking to appeal to local customers with .london, entice them to your .shop, make your skills stand out with .guru or just show how much you love.coffee, registering a domain with one of the new gTLDs is a fantastic way to help you stand out from the crowd and make your website different amongst competitors.

A key function of these new domains is to allow for more catorgorisation of websites instead of everyone having the standard .com or .co.uk now with the ability for London-based businesses to have a .london domain and shops to get their hands on the .shop domain really does start to make sense and hopefully make listing websites in the future much more category based depending on what people are searching for.

The down-side to this is that the success of these domains is all down to us, the consumers! If we buy into the concept and potentially change our online habits it will work, if we do not allow ourselves to break away from the norm and only ever want .com or .co.uk etc.. to be the key leading domains then it is doomed.

I personally feel it's time for a change and people should embrace this new way of displaying your business on the internet, it's fresh and far more interesting and I think it gives individuality to businesses wishing to market themselves online.

Ten new gTLD's we feel may become big players:
1 .app
2 .blog
3 .web
4 .music
5 .deals
6 .shop
7 .online
8 .flights
9 .london
10 .games

For a list of all the current and coming soon gTLD's click the button > 

If you have seen your ideal domain extension and would like help securing it contact us and we can help as well as advise on what might be the ideal gTLD for your business.